Significance of Museum Visitor Behavior Analysis

Stránky 8–11
DOI 10.37520/mmvp.2024.003
Klíčová slova artificial intelligence, museum, visitor behavior analysis, visitor tracking system
Citace DYK, Tomáš, VISKUPIČ, Matěj, DRAHANSKÝ, Martin a MACEK, Ivo. Significance of Museum Visitor Behavior Analysis. Muzeum: Muzejní a vlastivědná práce. Praha: Národní muzeum, 2024, 62(1), 8–11. DOI: https://doi.org/10.37520/mmvp.2024.003. ISSN 1803-0386. Dostupné také z: https://publikace.nm.cz/periodicke-publikace/muzeum-muzejni-a-vlastivedna-prace/62-1/significance-of-museum-visitor-behavior-analysis
Muzeum: Muzejní a vlastivědná práce | 2024/62/1

The aim of the presented study is to discuss the possibilities of the use of artificial intelligence in the camera system in museums. The article discuss how visitor behavior analysis performed by artificial intelligence could gather invaluable data about visitor. The data could be used by the management of museum to help them optimize layout of the exhibitions and to check detailed statistics about attendance and time spent for each exhibit in the museum.

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