Significance of Museum Visitor Behavior Analysis

Pages	8–11
DOI	10.37520/mmvp.2024.003
Keywords	artificial intelligence, museum, visitor behavior analysis, visitor tracking system
Citation	DYK, Tomáš, VISKUPIČ, Matěj, DRAHANSKÝ, Martin a MACEK, Ivo. Significance of Museum Visitor Behavior Analysis. Museum: Museum and Regional Studies. Prague: National Museum, 2024, 62(1), 8–11. DOI: https://doi.org/10.37520/mmvp.2024.003. ISSN 1803-0386. Also available from: https://publikace.nm.cz/en/periodicals/museum-museum-and-regional-studies/62-1/significance-of-museum-visitor-behavior-analysis

Museum: Museum and Regional Studies | 2024/62/1

The aim of the presented study is to discuss the possibilities of the use of artificial intelligence in the camera system in museums. The article discuss how visitor behavior analysis performed by artificial intelligence could gather invaluable data about visitor. The data could be used by the management of museum to help them optimize layout of the exhibitions and to check detailed statistics about attendance and time spent for each exhibit in the museum.

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