Současné přístupy ke studiu a definování propagandy

Stránky 87-90
Klíčová slova propaganda, contemporary media studies, public relations, persuasion
Citace ZAMAZAL, Ondřej. Současné přístupy ke studiu a definování propagandy. Acta Musei Nationalis Pragae – Historia litterarum. Praha: Národní muzeum, 2010, 55(3-4), 87-90. ISSN 0036-5351. Dostupné také z:
Acta Musei Nationalis Pragae – Historia litterarum | 2010/55/3-4

The paper deals with the term propaganda and its interpretations in contemporary media studies. The aim of the work was to systematize and review academic and research texts which were published in journals concerning media and communication since 2001 to 2009. The author found out that there is very narrow distinction between words propaganda, public relations and persuasion and their meanings in the discourse. Contemporary perspectives on propaganda that are contended in the analyzed texts are divided into two categories: critical approach (including actual views on propaganda with respect to ,,War on Terror") and conflict between terms propaganda and PR. The paper also evaluates some attempts on meta-analysis of study of propaganda, from terminological problems to shifts in approaches.

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