Možnosti využití nástroje Balanced Scorecard v řízení muzeí
The issues involved with the economic aspects of cultural institutions, their economic impact, and the measurement of their performance has basically only been given systematic attention during the past few years. Traditionally performance assessments are primarily connected with entrepreneurial subjects, which is why this assessment has been applied primarily to financial metrics. During the 1990’s, this issue started to be examined from a new perspective. The question arose as to whether it is realistic to restrict performance measurement only to financial indicators. More and more, the opinion began to spread that for measurement to be truly useful, it must also focus on nonfinancial indicators. Gradually this idea started to be promoted, primarily in the cultural and the artistic non-profit areas and also that it is necessary to pay the requisite attention to this topic. Several studies have been made and there have also been other kinds of attempts to measure their performance; the root of the problem is that in Czech museums there is no longer a single agreed-upon method for measuring performance. This study is focused on the use of the Balanced Scorecard method and on its application in the museum world and also on its use as a tool for managing, monitoring and planning.