Některé neanglofonní tradice a přístupy současného studia médií
|Klíčová slova||contemporary media studies, media communication, role of media, discourse|
|Citace||KRAUS, Jiří. Některé neanglofonní tradice a přístupy současného studia médií. Acta Musei Nationalis Pragae – Historia litterarum. Praha: Národní muzeum, 2010, 55(3-4), 63-69. ISSN 0036-5351. Dostupné také z: https://publikace.nm.cz/periodicke-publikace/amnphl/55-3-4/nektere-neanglofonni-tradice-a-pristupy-soucasneho-studia-medii|
During the second half of the twentieth centuryy the studies of media communication became the province of a distinct academic discipline. Communication research, originally a field of many old and new disciplines (rhetoric, language studies, stylistics, semiotics, sociology, anthropology, theory of political discourse, journalism), was influenced by the growing prominence of communication as a theme of an everwider range of social problems and practices. Consequently, communication has been studied as a scientific and humanistic discipline, as an art, or as an practical professional field. Media studies represent an even vaster field that includes studies of media genres and contents, language of media, media channels, history of media, media institutions and professions, media education, the effects of mass communication, public agenda, the role of media as producers of culture and initiators of social change. In the society media perform a variety of different functions - information and information processing, social influence, socialization, education, entertainment etc. An important role of media in the present-day society is played due to the growing influence of new information technology (the so-called digital revolution). The article is concentrated on some non-anglophone sources of contemporary media studies, originally written mostly in French, German and Russian. The autor pays attention to the works of French theoreticians of discourse (Michel Foucault), of political discourse (M. Pecheux etc.), of the sociology of language (P. Bourdieu), to German representatives of discourse analysis (Diskursforschung) and finally, to the groupe of Russian literary and speech theorists concentrated in the twentieth in the so-called Mikhail Bakhtins circle (Voloshinov, Medvedev etc.). In his works about Rabelais and Dostoievski Bakhtin assumed that verbal utterances are inherently polyphonic, that is, they convey different opinions (,,voices"). According to Voloshinov and Medvedev every language sign in a discourse (real or potential dialogue) is marked by ideological influence.