Nové Národní muzeum pro návštěvníky

Pages	67-68
DOI	10.1515/mmvp-2017-0038
Citation	KOCICHOVÁ, Ivana. Nové Národní muzeum pro návštěvníky. Museum: Museum and Regional Studies. Prague: National Museum, 2017, 55, 67-68. DOI: https://doi.org/10.1515/mmvp-2017-0038. ISSN 1803-0386. Also available from: https://publikace.nm.cz/en/periodicals/mmars/55-suppl/nove-narodni-muzeum-pro-navstevniky

Museum: Museum and Regional Studies | 2017/55/suppl

The closing of the Historical Building of the National Museum due to renovation meant a significant interference with not only statistics of the visiting rates but also with the functioning of the institution and its communication with the public. The closure was and still is most of all a great challenge with regards to not only the preparation of new expositions, the form of which is occasionally discussed in the media, but also with regards to a new style of communication with the public and visitor care. This challenge concerns the Historical Building, which will be gradually opened during the years 2018–2022, but also the whole institution of the National Museum. Keywords: Historical Building of the National Museum, Visitors, Image, Identity, Word of Mouth Marketing, Experience, Communication

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