Imidž Ľubovnianskeho múzea v XXI. storočí

Pages	38-41
DOI	10.1515/mmvp-2017-0023
Citation	ONDREJ, Jakub. Imidž Ľubovnianskeho múzea v XXI. storočí. Museum: Museum and Regional Studies. Prague: National Museum, 2017, 55(1), 38-41. DOI: https://doi.org/10.1515/mmvp-2017-0023. ISSN 1803-0386. Also available from: https://publikace.nm.cz/en/periodicals/mmars/55-1/imidz-lubovnianskeho-muzea-v-xxi-storoci

Museum: Museum and Regional Studies | 2017/55/1

The paper is devoted to the marketing activities of the Ľubovňa Museum, which are expressed via communication with the media of various kinds and forms and are used for building the image of the Museum. It provides information about this Museum’s communication with the public through modern forms of marketing and promotion, including the organising of social and cultural-educational events and by cooperating with other public life institutions. The Ľubovňa Museum - the Castle in Stará Ľubovňa - was visited by a total number of 186 thousand visitors in 2016. Keywords: image, communication, culture, marketing, the Ľubovňa Museum – the Castle in Stará Ľubovňa

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