The Typography of the Landfras Printing Works

Pages 71–80
DOI 10.2478/amnpsc-2018-0010
Keywords typography and typefaces of the 19th century – Landfras printing works – Jindřichův Hradec
Type of Article Peer-reviewed
Acta Musei Nationalis Pragae – Historia litterarum | 2018/63/3-4

The article focuses on the typefaces used in the Landfras printing works in Jindřichův Hradec throughout the 19th century. The production of this printing works reflected the transformation of the printing craft workshop into an industrial enterprise. In the history of the development of the typeface, the 19th century is the most interesting period. At its beginning, the transformation of the dynamic Renaissance Antiqua into the rational Classicist Antiqua was completed. In the next years, typographic font was used not only for education but more and more for advertisements. Roughly from the middle of the century, a period of historicism appeared in typography as well, involving virtually an eruption of all kinds of decorative letter shapes and ornaments. At the end of the 19th century, a new artistic style, Art Nouveau, emerged. This was the end of one epoch and the beginning of another in the history of this printing works. Concerning the typography of the 19th century, one can say that it is so ugly that it is beautiful. The same applies to the typefaces of the time. The interest in these highly emotional typefaces was revived again in the 1960s, when it led to the creation of a number of interesting products in the areas of book typography, cultural posters and record sleeves.

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